Case Study

Case Study

Towergate: Employee Gifting Solution

A personalised, digitally-run recognition campaign for 2,000 remote employees

Industry: Insurance

Number of employees: 2K +

#Insurance #Gifting #EmployeeRecognition #OnlineOrdering #Source

The client

Towergate Insurance is an award-winning, multi-accredited UK insurance broker committed to offering a proactive, responsive and reassuring claims service. The organisation provides insurance for business, leisure and partner clients, with many highly recognised and regarded insurers, including but not limited to AVIVA, AXA, RSA, Hiscox, Markel, NIG, Ageas, Allianz, Compass, Zurich and AIG. Areas of specialisation cover home and property, lifestyle, commercial property, business, care and medical, and motor.

The challenge

Towergate Insurance was adjusting to a new hybrid working model. With around 2,000 employees working remotely (many from home), management wanted to run an employee gifting campaign to make the fragmented workforce feel connected, recognised and valued.

To ensure this campaign’s success and positively impact company culture, Towergate Insurance needed a partner capable of managing every aspect of a large-scale gifting campaign across multiple locations in the UK.

They also required a partner capable of driving this campaign digitally and ensuring all personal data, including employees’ home addresses, were processed in compliance with data protection laws and the GDPR.

Key challenges

  • This large organisation was adjusting to a hybrid working model.

  • Managers wanted the fragmented workforce to feel connected and valued.

  • Required an employee gifting solution for 2,000 remote workers.

  • Needed a partner with digital expertise and the ability to comply with the GDPR.

The solution

Towergate Insurance selected PDS as their project partner due to our ability to manage the process from end to end. We provided a single source solution across creative services, sourcing, storage and fulfilment – offering our client buying power for budget efficiency. We were also able to manage the campaign digitally, to ensure optimum efficiency and cater for the fact that employees were working remotely.

To kick off the campaign, agencyPDS provided creative ideas for the employee communication campaign and the gifting packs. We aimed to offer a personalised experience so Towergate Insurance could express their gratitude meaningfully, and employees received gifts that suited their preferences.

To introduce the gifting experience, agencyPDS created an email-driven branded communication campaign. The first email contained a ‘thank you’ message and allowed employees to select a preferred gift pack from six options.

These included:

  1. A Children’s Set
  2. A Work From Home Set
  3. An Ultimate Chill Out Set (Inc prosecco)
  4. An Ultimate Chill Out Set (Inc beer)
  5. A Well-being Set
  6. A Fitness Set

The PDS development team provided a Towergate Insurance branded PDS+ online ordering platform for the campaign. Each employee was given secure access to the platform, where they could view and select their pack, and place their order using a unique voucher code provided via email.

PDS+ provided a secure environment to process all employees’ data in compliance with data protection laws and the GDPR. Employees received an email confirmation of their choice and delivery details.

A PDS sourcing account management team processed all orders; and picked, packed and fulfilled by the PDS storage and fulfilment team.

The project team

Dan Woodgates (Relationship Manager), Steph Govier (Account Executive), Ben Holley (Logistics Manager), Lee Anderson (Stock Manager), Monika Zukowska (Mailing & Fulfilment Manager)

Dan Woodgates

Dan Woodgates

Relationship Manager

Steph Govier

Steph Govier

Account Executive

Ben Holley

Ben Holley

Logistics Manager

Lee Anderson

Lee Anderson

Stock Manager


Monika Zukowska

Mailing & Fulfilment Manager

Interested in how PDS can help you deliver solutions across our service pillars?

Key outcomes

  • PDS managed the project from end-to-end, offering buying power for budget efficiency.

  • PDS personalised the experience, giving employees a choice of six memorable gift packs.

  • The PDS+ portal gave employees the tools to choose and order packs securely online.

  • All packs were successfully delivered within 1-3 weeks from point of order.

The results

PDS successfully created, collated and delivered 2,000 gifting packs seamlessly to the correct employee addresses, fully compliant with personal data protection laws under the GDPR. All packs were delivered within 1-3 weeks from the point of order. The online PDS+ portal provided a seamless and secure route to managing the end-to-end campaign – giving employees the tools to choose their packs and manage their own delivery address details, to ensure efficiency and accuracy.

Our client, Towergate Insurance, received positive employee feedback and was able to demonstrate their appreciation for their employees and make a fragmented workforce feel connected and valued.

Looking to show your employees how much you value them?

Let PDS help you create and deliver seamless gifting packs directly to their doorsteps. Our team will work with you to ensure full compliance with personal data protection laws under the GDPR, while our online PDS+ portal makes managing the end-to-end campaign a breeze.