Tim Hortons: POS Window Vinyl Promotion

Point-of-sale (POS) advertising is a powerful platform for engaging customers, increasing brand awareness and growing sales. Tim Hortons planned to take full advantage of these benefits with a new promotional campaign that used POS window vinyl decals as the primary advertising channel. The objective was to display these window vinyl decals in the storefronts of 25 Tim Hortons restaurants across England, Wales, Scotland and Northern Ireland.

Tim Hortons required a partner that could help them with artwork, and source and manage the printing and installation for all the vinyl across multiple locations. As these were the primary promotional interface with customers, Tim Hortons wanted to simultaneously print and install decals across all areas. This would ensure all customers were informed of the promotion timeously, maximise campaign visibility, and optimise sales opportunities.

Given this project’s complexity, Tim Hortons needed a sourcing and fulfilment partner who could ensure all elements were created, printed, delivered and installed at a similar time, across all locations, as close as possible to the campaign launch date.

As many of these restaurants were newly launched, another challenge was arranging multiple site visits to get the correct measurements to specify artwork dimensions and address all the client’s requirements on each site. (Layout dimensions were already available for existing stores.)

Tim Hortons’ Marketing Team asked PDS to be this project’s sourcing and fulfilment partner. We assembled a multi-disciplinary team to ensure Tim Hortons had access to the full range of specialised skills and services needed.

Our core team consisted of the following:

• A dedicated PDS Relationship Manager, who
  managed pricing, timelines and fulfilment
• A PDS Account Manager, who liaised with suppliers and managed their expectations, provided quality assurance and reviewed all artwork against strict guidelines.

Our team of specialists worked closely with Tim Hortons, who supplied us with all the brand guidelines and artwork.

Rather than sourcing the print and installation services from a single supplier, we took a more agile approach and managed the requirements through a range of trusted suppliers across the UK and Ireland. To address the simultaneous rollout across all stores, we communicated closely with all the regional print and installation companies involved. These specialists accumulated in 12 different offices, which all needed to be organised and managed independently.