Join our webinar for marketing leaders:
Discover the personalised high-impact approach
to growing sales pipeline and driving growth
Online Webinar
The date: Weds 20 Nov 2024
The time: 10.00am – 10.45am
In today’s saturated marketing landscape, it’s increasingly difficult to cut through the noise to connect with potential customers in a way that resonates – businesses need to work harder than ever to make themselves heard.
So how do you cut through the noise?
Join our webinar to discuss how account-based marketing and sales (ABM&S) is innovating the way marketers operate, driving a host of benefits:
- Increased ROI: 76% of marketers find ABM&S yields higher ROI compared to other marketing approaches.
- Targeted engagement: Tailor campaigns to high-value accounts for more meaningful connections.
- Enhanced customer relationships: Build stronger ties with key decision-makers through personalised, data-driven outreach.
- Streamlined focus: Prioritise accounts that offer the most value to your business, leading to more efficient use of resources.
- Greater marketing alignment: Ensure sales and marketing teams work together to achieve common goals.
Join us on Weds 20 Nov 2024 at 10.00am to learn how ABM&S works in practice, how to implement it effectively, and the critical details needed to drive success.
“73% of companies observed a surge in
account engagement since adopting ABM&S.”
Why attend?
Join us to hear from leading marketing experts about how a personalised account-based marketing and sales approach, combined with impactful creative delivery, can transform your marketing and sales efforts, maximising ROI and driving business growth.
We will discuss the following:
- How account-based marketing sales focuses your strategic priorities by defining and prioritising the accounts that will deliver the most value to your business.
- Why doing what you’ve always done is not an effective strategy, given the diminishing returns of previously reliable channels such as email.
- How to build stronger relationships with key decision-makers through a personalised, data-driven marketing communication approach that can be scaled.
Register now for our webinar on Weds 20 Nov from 10:00am – 10:45am.
Our guest speaker
We’ll be joined by James Bradshaw-Weaver FCIM,
Founder of Equals Five & Fractional CMO for a range of leading businesses. With extensive experience in the B2B sales and marketing landscape, James is a commercially driven marketing leader, with a keen focus on business growth.
Over the course of his career, James has built up extensive experience in designing and delivering integrated sales and marketing strategies and go-to-market programmes, that have delivered significant commercial value.
With insight from PDS
As the Client Services Director at PDS, Olivia Ray works with clients to address their communication challenges, by focusing on specific pain points to develop tailored solutions.
She helps to create impactful campaigns with messages that resonate with each client’s target audience, developing strategies aimed to capture attention and inspire action.
Our experience
We have over 25 years of experience working with businesses across a breadth of industries, helping them to better communicate, market themselves, and reach their key audiences, with a holistic suite of marketing, communications, print production and delivery solutions, that all work together to connect more effectively with the people they need to reach. Here are just a few of the clients we’ve helped over the years.
We are PDS
Established in 1998, PDS is a print, design, communications and marketing company that combines creative ideas and insights with our knowledge and experience of the production process. Our full range of services encompass communications, marketing services, print, design, merchandise, storage, fulfilment, and logistics, underpinned by our intuitive online management system, PDS+. Partnering with us will improve the efficiency of your organisation, save time and reduce costs, while also taking your communications, creative design and print production to a whole new level.