Download the eGuide for marketing leaders:
Drive higher ROI, boost engagement, and secure top accounts with a personalised, high-impact approach
In today’s saturated marketing landscape, cutting through the noise requires a personalised approach. How can you drive results in an increasingly crowded market, when everyone is trying to deliver the same kind of message, in the same kind of ways, to the same target audience?
Our eGuide, “The unmatched impact of account-based marketing & sales campaigns“, explores the power of Account-Based Marketing & Sales (ABM&S) to make you stand out from the crowd with highly personalised, impactful marketing communications that ensure you get noticed by your ideal clients.
Unlock the full potential of account-based marketing and sales with our comprehensive eGuide
Discover how ABM&S differs from traditional marketing by concentrating on high-value targets and nurturing relationships with decision-makers through tailored strategies. Learn about the benefits, unique approaches, and steps to kickstart an effective ABM&S campaign, ensuring higher ROI and stronger customer relationships.
We’ll explore the benefits of ABM&S:
- Increased sales and stronger relationships: Target the right accounts with personalised messaging, leading to higher engagement and conversion rates.
- Improved ROI: Focus resources on high-value accounts, maximising the return on your marketing investment.
- Streamlined content & offerings: Tailor content and offerings to each account’s specific needs, eliminating waste and boosting efficiency.
- Target accounts based on strategic importance: Maximise lifetime value by focusing on the accounts that are worth the most to your business.
“87% of B2B marketers report that ABM&S initiatives
outperform other marketing investments in terms of ROI.”
Choosing the right ABM&S approach for your business
In our eGuide, we’ll explore how to optimise your ABM&S approach to the individual drivers of your business and the market you operate in. The best ABM&S strategy for your business depends on several factors, including:
- Value and relevance of your offering – Find the right level of customisation and investment to maximise campaign ROI
- Complexity of your product or service – Build your messaging approach around the complexity and maturity of the market
- Size and structure of your target accounts – Map your target audience segments to plan highly relevant comms
- Internal resources and capabilities – Understand the capacity your marketing and sales operation has to execute
We’ll look at how these factors interact to create the ideal ABM&S strategy for your business and its ideal client base.
Our experience
We have over 25 years of experience working with businesses across a breadth of industries, helping them to better communicate, market themselves and reach their key audiences, with a holistic suite of marketing, communications, print production and delivery solutions, that all work together to communicate what’s exceptional about each client.
We are PDS
Established in 1998, PDS is a print, design, communications and marketing company that combines creative ideas and insights with our knowledge and experience of the production process. Our full range of services encompass communications, marketing services, print, design, merchandise, storage, fulfilment, and logistics, underpinned by our intuitive online management system, PDS+. Partnering with us will improve the efficiency of your organisation, save time and reduce costs, while also taking your communications, creative design and print production to a whole new level.