Case Study
Bright Horizons

Case Study

Bright Horizons: Employee Appreciation Drive

Overcoming challenges to give employees the recognition they deserve

Industry: Childcare Management

Number of employees: 450+

#employeerecognition #staffrewards #merchandise #childcaremanagement #stockmanagement #fulfilment

The client

Bright Horizons is the UK’s leading provider of childcare and early years education. Its nurseries and pre-schools serve over 30,000 children aged between three months and 5 years at over 300 locations.

Bright Horizons also provides workplace nursery and emergency dependent care for adults. Ninety-five per cent of its settings are rated as ‘Outstanding’ or ‘Good’ by Ofsted and the business is regularly recognised in national awards schemes.

The challenge

As its preferred supplier for print management, and with a Christmas gift mailing completed for Bright Horizons, PDS was approached to help the business celebrate National Employee Appreciation Day.

The brief requested ideas to supply a gift box or hamper to each of its employees to show them how much their hard work and commitment is appreciated. Bright Horizons has always taken employee appreciation seriously and has previously operated an awards scheme where individuals’ personal contributions could be recognised.

Unable to stage in-person celebration events due to coronavirus restrictions, the team asked PDS to devise a treat for staff that could be distributed to them wherever they were based across the UK, either in a nursery setting as part of a bulk delivery, or to home addresses for individual recipients.

Key challenges

  • A large, dispersed workforce made distribution complex.

  • Specific time frame, rigid deadlines.

  • packaging materials in short supply due to online ordering boom.

  • Complex sourcing, storing and collation of thousands of individual items.

The solution

PDS researched options for the employee gift box based on a well-being theme and presented three concepts to Bright Horizons across two price brackets giving them six options from which to choose. Concepts were researched and developed within a tight timescale enabling Bright Horizons to meet the deadline for delivery on Employee Appreciation Day. A range of items was suggested to tie in with the theme including hand cream, sleep balm, a power bank, and a travel mug.

Before confirming the order, PDS provided a sample of the travel mug on request and discussed cost and design options before agreeing on a three-colour option. The home shopping boom had caused a shortage of corrugated cardboard material and PDS had to search extensively to secure a gift box and outer postal box that met the brief. The design team at PDS devised a creative solution by adding a branded presentation sleeve to a sturdy postal box.

PDS set about sourcing the items at the best price keeping costs within the specified budget. PDS designed and set up a landing page online so that Bright Horizons’ employees could provide their preferred delivery address based on their current work status and whether they were working from home or at a nursery location.

Once they had taken delivery of the contents, PDS managed the entire process of collating and re-packaging the items into attractive gift boxes and managed their fulfilment to individual employees and distribution to nursery sites using the database generated via the landing page. From receiving approval to proceed, PDS delivered the project from start to finish within a challenging frame.

The project team

Jayne Gowan (Relationship Manager), Katie Rolfe (Account Executive), Owen Batchelor (Account Executive), Monika Zukowska (Mailing & Fulfilment Manager), Lee Anderson (Stock Manager)

Jayne Gowan

Jayne Gowan

Relationship Manager

Katie Rolfe

Katie Rolfe

Account Executive

Owen Batchelor

Owen Batchelor

Account Executive


Monika Zukowska

Mailing & Fulfilment Manager

Lee Anderson

Lee Anderson

Stock Manager

Interested in how PDS can help you deliver solutions across our service pillars?

Key outcomes

  • A bespoke solution allowed employees PDS implemented the project from star to provide preferred delivery addresses.

  • PDS implemented the project from start to finish within just five weeks.

  • Gift boxes were delivered to 7,500 employees, on time.

  • Bright Horizons able to share appreciation for their employees.

The results

Bright Horizons benefited from the responsiveness and flexibility of the PDS team as it tackled a challenging timescale, successfully delivering gift boxes to over 7,500 employees just five weeks after receiving its initial brief. Thanks to a bespoke data capture process set up by PDS for this project, Bright Horizons completed a high volume and complex mailing ensuring that all its employees received a timely gift.

PDS managed to overcome the challenges of a global shortage of cardboard by sourcing robust and protective gift packaging that was strong enough to withstand the rigours of the despatch process. Its design team delivered an appealing and attractive gift box that would surprise and delight colleagues.

Using the services of PDS, Bright Horizons handed over responsibility for the complex and challenging task of sourcing, storing and collating thousands of individual items that were required to repackage to meet a fixed deadline within a narrow timeframe.

The ultimate benefit for Bright Horizons was the knowledge that its employees had received a thank you as a token of their appreciation and gratitude for helping the business to adapt and continue to thrive despite the challenges of the coronavirus pandemic.

“We engaged with PDS, a key supplier to Bright Horizons in relation to a proposition for Employee Hampers. They responded swiftly with a solution that enabled us to send a good quality gift whilst also solving the logistics of sending out employee gifts to home addresses. The solution gave ownership to the employee on claiming their gift and confirming the address they wanted the gift delivering to.”

Head of Procurement

Struggling to manage and deliver high volume sourcing and mailing projects?

Are you searching for a reliable partner who can deliver an end-to-end solution for design, sourcing, storage, and fulfillment, saving you time, resources, and money while delivering the results you need?

Look no further. Our team helped Bright Horizons overcome global shortages and deliver gift boxes to over 7,500 employees within just five weeks of receiving the initial brief. We can bring the same level of expertise and efficiency to your project.

Find out more, arrange a call.