What is Your Goal? Top Tips to Writing Your Marketing Design Creative Brief
Whether you are an experienced brief writer or a first-time novice, it is always worth considering these key pointers when producing your creative brief. After all, even if you have worked with an agency before you might still be communicating to someone who hasn’t worked with you or your company before.
This blog series runs through our Ten Top Tips on the subject. Download the full infographic on the below link and keep as a reference for when writing your creative briefs.
1. Ask yourself the following three questions and draft a brief synopsis for each.
i. Who are we?
ii. What do we do?
iii. How do we do it?
Just a few lines will provide the designer with a helpful starting point. Invite the agency to meet at your premises this allows them to get a feel for your business. If you are selling a product – let them see it, test it out and understand it. The more your designer understands you and your business, the easier it will be for them to develop ideas.
2. Start by writing down what you hope to achieve with your project. What is your goal?
What is it you want to tell people – what do you want your audience to know or do?
Do you want to increase awareness of your business or product?
Do you want to increase sales? Do you want to change perceptions?
All of these things require a different approach or solution.
3. When do you want to achieve your goal?
Set a deadline but be realistic.
Allow the agency time to research, develop, and present ideas and allow yourself time to review and consider those ideas so that you can provide constructive feedback.
Download the full infographic on the below link and keep as a reference for when writing your creative briefs.
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