New online platform brings manufacturer’s brands to life

A UK building materials manufacturer has benefited from the redesign of its website thanks to Wellingborough based design studio agencypds, part of Print Data Solutions. Forterra Plc, one of the largest manufacturers of building products including bricks, blocks, precast concrete, and paving, commissioned the redesign to help showcase its dynamic and expanding product range.

Forterra commissioned agencypds to conduct an in-depth overhaul of existing materials including the website which was redeveloped following a thorough review of its brand guidelines, and a contemporary new version of its flagship Brick Guide, one of the company’s most downloaded pieces of collateral.

David Nelson, lead creative at agencypds said, “As a house of brands, Forterra is home to some of the most iconic and recognisable names in construction including London Brick which has been in continuous production since 1877 and has been used to build around a quarter of all British housing stock.

“Forterra has a complex audience base and so we designed the website to streamline the user experience, leading customers on a logical journey with the addition of engaging video and animation based on simple line drawings that are used throughout its brand materials.

Agencypds senior designer Shaun Drage explained, “The website was designed using Adobe XD which enabled the Forterra team to review low-fidelity prototypes instead of one-dimensional PDF proofs as part of concept development which made it easier for them to see how dynamic and animated elements would work when the site was finalised. The redesign also addressed the delivery of an accessible content management system to enable the site to be easily updated in the future.”

The comprehensive brand guidelines created for Forterra at the start of the project take designers on a highly technical journey that sets out how the use of colour, typography, imagery, and the consistent use of columns and grids contributes to a coherent style across all communications.

David Nelson added, “The new brand guidelines have brought a freshness and clarity to all Forterra branded communications and provide the flexibility for any designer to work with the brand without affecting its overall coherence.

“The enormous level of technical detail has enabled us to focus on creativity, removing unnecessary subjectivity from the key brand elements. Having covered every base, I feel confident that agencypds has given added longevity to the brand, enabling us to build on its foundations well into the future.

Helen Newberry, Head of Marketing & Communications for Forterra said, “We’re delighted with the new website which has provided us with a clean, contemporary and dynamic showcase for our diverse product range. We have delivered a much more intuitive experience for our customers, ensuring that they can easily access the information they are looking for while also discovering more about how our expertise in the sector can assist with their construction projects.”

“Enormous attention to detail has been given to this project by agencypds and it will enable us to move forward more efficiently with new campaigns because so many elements of the brand have already been established and agreed. We no longer need to debate each individual element and can focus on the core creative concepts that bring our brand messages to life.”

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