Unwrapping the elements of fulfilment – Make space for flexible, high quality and responsive delivery
As a vital final-mile function, the fulfilment of your materials must run smoothly and depends on specialist skills and close attention to detail. Getting the delivery right takes time and is best left in the hands of experts. Here we unpack some of the complexities underlying the art of fulfilment.
Look for space and flexibility
Ideally, your supplier of fulfilment services will have access to space that ensures efficient storage of your goods and materials, minimising the cost of warehousing. You may need to take advantage of flexible and scalable services and might need support to accommodate seasonal peaks. That is why the company you choose to support your fulfilment activity must demonstrate its ability to be highly responsive in line with demand.
Presentation is paramount
Once your items are safely in storage, the pick and pack process can begin. Whether there are multiple or variable items, some small or fiddly, within a consignment, your service provider should keep a close eye on quality, accuracy and attention to detail. The packing process extends from ensuring that items are well-protected to how your brand is represented. You may need to think about whether to choose bespoke packaging or branded inserts as well as how shipping labels are designed and affixed.
Reliable and responsive
Timing is key in the fulfilment process and you need a reliable service that you can depend on. You might need a daily brochure mailing that meets ad hoc requests on demand. Perhaps you have a high-volume mailing that needs to precisely coincide with a sales promotion. Or you may need to keep a range of outlets, depots or offices supplied with a complex combination of merchandise and printed materials. You should expect your service provider to meet your timing requirements with flexibility in response to fluctuations in demand.
Simplified access to intelligence
Data on fulfilment forms a valuable element of your business analytics. Having access to an online management system such as PDS+ enables a streamlined process accessible across multiple ordering points. A single ordering system can provide access to economies of scale. A good system will enable detailed monitoring and an insight into return on investment, with reports that provide intelligence on popular product lines, and identify areas of the business with high demand.
Challenge us to pinpoint best quality
If you’re supplying merchandise or foodstuffs, take advice on the items that best fit your brand. Meticulous research is required to get the quality right while also meeting environmental credentials. Items can be branded and personalised, re-labelled and re-packaged for your brand. Food items may need to be sampled. The best suppliers will take on a detective role to seek and find the right products for your brand.
Our fulfilment service is supported by the expertise to locate the perfect items for your brand, design your materials, manage the print process, store the finished product securely until it’s required and give you an insight into usage and ROI.
Contact us to find out how we can support the whole fulfilment journey.