Creativity in construction, exhibition design for Forterra at UK Construction Week

14th Nov 2017

As an organisation we are lucky enough to work across a huge variety of sectors. We have had great fun supporting Forterra UK to create an eye catching and engaging exhibition design for their recent show at @BuildShow as part of UK Construction Week.

The brief – exhibition design

Our brief was to design a sleek and modern stand that was 13m by 4m in size, three dimensional, fully immersive and encompassed all of Forterra’s brands. Not only did the stand have to stand out head and shoulders above their competitors, and showcase them as the UK’s leading manufacturer of masonry products, it also had to compliment a key feature on the stand, a formula one racing car simulator.  The week-long event saw record numbers of visitors, of over 33,000 construction professionals, Forterra brand ambassador Craig Philips was also present and the event and stand were featured live on BBC morning news.

Due to the size of the exhibition, part of the design process involved recreating scale models, to ensure the design worked hard to visually enhance and highlight the contours of the stand. The studio worked closely with the client, and were always in constant contact to ensure the design was ‘on brand’ and the message was concise, clear and correct for the audience. The PDS studio work on a variety of large format and exhibition design projects and the Forterra stand gave them another great opportunity to showcase their creativity in this area.

Forterra said – “We have had such a positive reaction from all that visited our stand at UK Construction Week and this year saw more visitors than we have had in previous years. The eye-catching stand, literature and merchandise together, enforced our brand and message to the targets we wanted to reach. In addition, the support from PDS to organise everything we needed to be at the event, collated and packaged as requested, unquestionably led to a seamless event. We are already planning for next year!”

Shaun at PDS, “This latest project from Forterra gave us new challenges to overcome. We are delighted that the event was a success and Forterra were so pleased with the final exhibition design.”

Do you have an upcoming exhibition?

If you have an upcoming event or exhibition, talk to the studio to see how your stand could attract and engage more visitors. If you also require the stand delivered and constructed, and full with literature and merchandise, the PDS team do this for you to and deliver straight to the venue.

To find out more about our design and print offering call us on 01933 672150, you can also take a look at some of the other creative projects we have been involved in here. You can also find out more about Forterra and their range of products and services here.

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